THE STORY
EVERYTHING AND ABOUT
RAJ DI DAJ may be a newborn baby on the World Wide Web, but the preparations for its launch have been simmering since 2023. Ideas have come and gone, been refined and reimagined, and the direction of the collection has taken shape along the way. Based in a 100-year-old industrial building in Oberschöneweide, Berlin, RAJ DI DAJ combines a showroom, photo studio, and workspace into a creative oasis.
The collection is sourced primarily from Sweden, with additional selected pieces from other parts of Europe, all combined into a mix of classic design pieces with anonymous handmade ceramics, quirky lamps, bubbly shapes, fine lines and interesting textures. The soul of each item is the essence of the collection, which can be found in a shape, a texture, or in the traces of craftsmanship.
ABOUT THE FOUNDER
I’m Heidi Nesset, half Swedish, half Cypriot and born and raised in Gothenburg, Sweden. Since 2004, I’ve worked regularly in retail within fashion and interior and I’ve often dreamed of having my own shop, but at the same time I've also been drawn to the idea of a career that doesn’t tie me to one place. Over the years, I’ve gathered a lot of experience within the creative design industry - digital design, art direction, interior styling, illustrating and graphic design, and by night, as a DJ. All along, I’ve had a deep passion for vintage and second-hand, whether it’s fashion or interiors.
My roots in minimalistic Scandinavian design in the land of "lagom" and the bold, expressive energy of the Mediterranean come together in my approach to interior aesthetics. A vintage interior store brings together just about everything I’ve learned so far in my career, and the idea of finally weaving all these experiences into something truly my own feels incredibly exciting.
the decision
After many years in Berlin, I’ve practised the art of bargaining with antique dealers at markets filled with vendors from across Europe as soon as I've had the chance, and I love every minute of it. In the fall of 2023, I decided it was time to take the next step and give myself a more solid reason to continue hunting for beautiful things. At the same time, I wanted to start sharing these treasures with like-minded people while contributing to a more sustainable world by reusing what already exists instead of buying new.
MISSION AND VISION
RAJ DI DAJ aims to bring attention to forgotten objects that have lost their deserved recognition over time. By placing them in the right context, they regain their former glory and can live on. The choice to buy new is all too easily accessible. Many types of items and furniture already exist in abundance, and not preserving them is a step in the wrong direction. RAJ DI DAJ wants to show that it’s entirely possible to create your dream oasis with vintage pieces.
Berlin is home to a vibrant selection of vintage interior stores, each offering an array of beautiful products. However, many of these stores focus solely on the items themselves. At RAJ DI DAJ, the vision goes beyond the products—it's about creating a space that inspires, brings like-minded people together, and fosters a feel-good atmosphere. Whether it's exchanging ideas or simply browsing at your own pace with a freshly brewed coffee and a piece of Swedish chocolate, everyone is welcome, and everyone is treated equally.
While the online shop is the starting point of this journey, the ultimate goal is to open a physical space that embodies this vision—a true meeting place where design, inspiration, and community blend seamlessly.
Where there’s patina, there’s soul. And who wants to live in a soulless home? That’s how I see it. <3
SERVICES
In addition to offering a curated selection of vintage pieces, I also provide interior consulting services and creative guidance. With years of experience in styling and a deep love for vintage design, I'm here to help you create distinctive, personalized spaces. Whether you're looking for a full interior overhaul or simply advice on selecting the right vintage accents to complement your space, I offer tailored solutions to bring your visions to life.
Feel free to get in touch for more information - I'm always excited to browse ideas together!
COME BY, SAY HI! <3
TO VISIT THE SHOWROOM:
GET IN TOUCH FOR APPOINTMENT (FLEXIBLE OPENING HOURS)
info@rajdidaj.com // Instagram DM @rajdidaj
CALL +49 176 21626983 UPON ARRIVAL FOR DOOR ACCESS
FAQ
Your order will typically be ready for shipping or pickup within 24 hours. Please note that these times may vary depending whether it is a weekday or a weekend. Orders placed over the weekend will be shipped or ready for pickup at the beginning of the following week.
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Unanswered questions?
For more information and requests, please get in touch via phone or e-mail as stated below.